Kura Sushi Revolving Sushi Chain
Opens Restaurant in Schaumburg
• Kura Sushi, one of the popular revolving sushi restaurant chains in Japan, opened a restaurant in Schaumburg on November 9, offering Japanese food fans a new choice for fun dining in the Chicagoland area.
• The restaurant’s layout follows the chain’s format used in Japan, with booths set adjacent to the revolving food conveyer (called the “E-shaped” layout). Along with the counter seats, this layout is designed to accommodate both group and family customers and individual patrons.
• Each booth and counter seat is equipped with a touch panel for special orders. Aside from freely picking up a plate you like on the conveyer belt, customers can use the touch panel to place an order from the menu that they don’t see revolving on the belt. Once an order is placed, it comes fairly quickly on the flashing “Express Lane” that stops at the customer’s table.
• For kids’ pleasure, there is a fun game of “Bikkura-pon.” The player is to help the character “Muten-maru” that appears on the touch panel screen in his adventure, and then put the empty plates in the “Plate Counter Collection System” installed on the table in order to receive a prize. You must put the correct number of empty plates in the plate dispenser to get a prize, so pay attention.
• A system like this is designed by Kura Sushi Japan to offer an unique dining experience, but the chain’s operations in the U.S. has special features designed specifically for the U.S. customers. The menu includes a wide range of items from sushi to side dishes. Some of the interesting items are sushi that uses crispy rice (fried sushi rice) instead of regular steamed white rice, and temaki-sushi (hand-rolled sushi) that uses soy paper instead of nori (dried seaweed). In addition, side dishes are abundant such as tempura, kara-age, ramen and udon noodles.
• Kura Sushi in the U.S. serves food quite different
from what’s being served in Japan so that it might as well be a completely
different lineup, says Rina Watanabe, Marketing Manager of Kura Sushi
• Kura Sushi was founded in Japan in 1977 by its President
Kunihiko Tanaka, and has 429 restaurants in total as of October 2017,
including 14 in the U.S. and 9 in Taiwan.
• Kura Sushi’s strategy in the U.S. is to choose a location
where Japanese and Asian populations are concentrated and where Japanese
businesses are thriving within the local community, as well as an area
that’s easily accessible.
• At a Kura Sushi restaurant, all the staff, Japanese
and otherwise, welcome customers with a greeting “Irasshaimase” in Japanese.
It demonstrates the company’s desire to introduce Japanese culture outside
Japan, not just Japanese cuisine.
• Watanabe herself is a bilingual who was born and raised
in the U.S.
• Kura Sushi Schaumburg:
Newly opened Kura Sushi Schaumburg store
Sushi dishes are carried by revolving food conveyer.
Ramen noodles, udon noodles, and other side dishes are also served.